About Ashley Friedlein
Ashley is CEO and co-founder of E-consultancy
which publishes research and guides on best practice online
marketing and e-commerce. E-consultancy also runs events and
training for leading e-commerce companies in the UK. With
over 25,000 registered users and over 100 Corporate Members,
E-consultancy is respected as a trusted and independent source
of information and advice on best practice online marketing
in the UK.
Ashley Friedlein is a well respected internet expert in the
UK and internationally. Ashley began his internet career working
on the FT.com web site and was then involved in launching
the Marks & Spencer, Argos, Abbey National and Channel Five
sites whilst Project Director at leading UK agency Wheel.
As well as regular articles for the trade press, including
Marketing Week, Revolution, New Media Age and Internet Works,
Ashley has also written two best selling books on web site
management. Between them the books have sold over 40,000 copies
worldwide and have been translated into French, German and
Project Management: Delivering Successful Commercial Web Sites.
Publisher: Morgan Kaufmann; 1st edition (October 2000)
and Evolving Successful Commercial Web Sites: Managing Change,
Content, Customer Relationships, and Site Measurement. Publisher:
Morgan Kaufmann; (December 10, 2002)
Ashley has also spoken at numerous international conferences,
from the USA to Croatia, as well as trade events in the UK,
on a range of internet and e-commerce topics.
Ashley's industry sector knowledge is particularly strong
for: Retail Financial Services, Retail and Publishing The
topics Ashley is most knowledgeable on are: Affiliate Marketing,
Online Branding and Creativity, Content Management, E-mail
Marketing, Interactive Advertising, Online PR, Online Surveys
& Research, Web Project Management, Search Engine Marketing,
Usability, Accessibility, Web Measurement and Analytics.
Ashley contributes regularly to his
blog and the E-consultancy expert forum.