About Andrew Goodman
Contributing Expert on Google Adwords
Andrew Goodman is Principal of Page Zero Media, a marketing consultancy which focuses on maximizing clients' paid search marketing campaigns. In 1999 Andrew co-founded Traffick.com, an acclaimed "guide to portals" which foresaw the rise of trends such as paid search and semantic analysis.
Andrew's practical guide, 21 Ways to Maximize ROI on Google AdWords, has been put into practice by over 7,000 advertisers. His expertise on pay-per-click keyword advertising has been cited in publications such as Fortune Small Business, CBS Marketwatch, Bloomberg Markets, E-Commerce Times, and The Globe and Mail, and by attendees at conferences such as JupiterMedia's Search Engine Strategies and Nie! lsen Norman Group's User Experience.
He currently moderates I-Search, a popular search engine marketing industry discussion list comprised of over 18,000 members.
Andrew holds a B.A. in Political Science from the University of Toronto and an M.A. in Political Science from York University, Toronto, and before leaving PhD studies to pursue a more entrepreneurial path, was a university lecturer in public policy and democratic theory. He lives and works in Toronto.