About Mike Grehan
Mike Grehan, CEO of Smart Interactive, is a sought after speaker in Europe and the U.S.
and noted author and search engine marketing expert whose contributions
to the industry have been well documented in multiple books including
his most recent 2nd edition, "Search Engine Marketing."
He is perhaps best known for the unprecedented access he has been granted
to interview and peek under the hood at many of the major search engines.
He has insight into their search algorithms and a technical understanding
like no one else in the industry. Danny Sullivan, editor of Search Engine
Watch, readily refers to Grehan as a "top notch search engine marketer."
Grehan was Managing Director of one of the UK's longest established
Internet Marketing Consultancies. He moved into advertising and marketing
in the late 80's. He has worked for and with advertising agencies and
marketing organizations on both sides as vendor and client.
Grehan studied marketing at the University of Northumbria in Newcastle,