About Heather Lloyd-Martin
Contributing Expert on Copywriting
Heather Lloyd-Martin is the President of SuccessWorks Search Marketing
Solutions Inc. (http://www.SearchEngineWriting.com) and is considered the
pioneer of search engine optimization writing. Lloyd-Martin is also the
co-chair for the Association for Interactive Marketing's (AIM) Search Engine
Marketing Council. Her book, "Successful Search Engine Copywriting: How to
Write Prime-Positioned Web Pages, Directory Listings and PPC Ads That
Convert Customers Like Crazy," is due to be released in 2003.
Lloyd-Martin specializes in search marketing consulting and training,
helping clients gain prime search engine branding and improved site
conversions. Her educational focus helps companies create in-house search
marketing teams, resulting in increased site ROI as well as seamless
integration between corporate marketing and technical departments.
Heather organizes and moderates search marketing workshops for select Direct
Marketing Association conferences, including net.marketing, the Annual
Catalog Conference, and the DMA Annual Conference and Exhibition. She is a
featured speaker at worldwide Jupiter Media Search Engine Strategies
conferences, as well as other top industry conferences such as @d:tech, and
Heather was co-moderator of the award-winning Rank Write Roundtable and
currently co-moderates TagLine with Detlev Johnson. TagLine is a weekly
email newsletter featuring high-level SEO tips for marketers. A popular
columnist, Heather's articles have appeared in publications such as Inc.com,
ClickZ, Catalog Success and Entrepreneurs' Business Start-Ups.
A veteran Pacific Northwesterner, Heather enjoys gray rainy days and
steaming hot chai lattes. She may be contacted at
heather@SearchEngineWriting.com or (360) 224-6260.