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About Jim Sterne

Contributing Expert on Web Analytics

Jim Sterne produced the world's first "Marketing on the Internet" seminar series in 1994. Today, Sterne is an internationally known speaker on electronic marketing and customer interaction and a consultant to Fortune 500 companies and Internet entrepreneurs. Sterne focuses his twenty years in sales and marketing on measuring the value of a Web site as a medium for creating and strengthening customer relationships. Sterne has written five books including:

World Wide Web Marketing, 3rd Edition

Customer Service on the Internet, 2nd Edition

What Makes People Click: Advertising on the Internet E-Mail Marketing and Web Metrics; Proven Methods for Measuring Web Site Success

Sterne is an active public speaker and has been the highest rated speaker at Internet World for eight years running. In addition, he is regularly asked to keynote at private conferences and run company-specific workshops.

With a special focus on Web metrics, his company, Target Marketing, is dedicated to helping companies understand the possibilities and manage the realities of conducting business online.

Audiences come away from Sterne's engaging presentations with a clear idea of how to get the most out of a Web site and how to measure that success. Because attendees respond best when examples of Web sites they know, Sterne is always looking to tailor his remarks to each particular audience. Consulting clients find Sterne to be an energizing catalyst, spurring them to make the most of the Internet and the Web to increase sales and customer satisfaction, while lowering costs and employee turnover.

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