Home Book Current Archive Privacy About Experts Contact


Alexis D. Gutzman, Managing Editor of Reports for e- marketing dream machine MarketingSherpa is metrics mad. She's a talented, award winning author. She's a 100% web-savvy doer. And she's also gorgeous. However, I've heard that she's not very good at soccer. This makes me feel a lot less insecure and gives me reason to carry on :-) Thanks Alexis for this excellent insight.


If you've gotten this far, then our tips for making sure your own message isn't deleted when it arrives in a subscriber's box may be of interest - since they work!

As it is, if you publish a newsletter of any kind, you're already trying to dodge inbox filters - 21% of email users now report that they're using some sort of desktop filtering software. Then, there are the blacklists that will add your IP address without a hearing.

Email users are busy people - busy people who receive too much email.

According to Jakob Nielsen, 27% of requested newsletters he studied for a recent report get deleted without being read. How, then do you distinguish yourself to your readers, without being so distinguishing as to merit filtering?

Tip #1: Compelling Subject Line. Sixty percent of email users make the read-or-delete decision based on the subject line. Realize that not all email software permits users to see the entire subject line. Make sure that you've included your selling points in the first 30 characters.

Notice that the title of this column is 32 characters. It didn't start off this pithy, but "Five Ways to Make Sure Your Readers Read Your Newsletter" wouldn't have fit as well.

Because people are filtering email to such a large degree, consider including your newsletter name in square brackets at the beginning of the subject line. We include [Sherpa] at the beginning of most of our newsletters so that readers can filter them into a specific folder - as many have told us they do. We used to begin the subject line with "CASE STUDY:" but the use of all capitals started getting our issues filtered, and a few of our competitors adopted the style. Make sure, however, you don't waste too many characters on the beginning, or no one will ever see the subject line.

Corollary to Tip #1: Don't use the issue number, the date, or the company name alone in the subject line. Unless you publish daily news, you won't be making your case very well.

Tip #2: Be FROM someone familiar. This is a tough change to make. If your publisher is well known or highly regarded in the industry, that might be a good choice to make. MarketingSherpa sends out all special notices and alerts under the name of the publisher, Anne Holland, because readers recognize the name.

If you have a familiar brand, use that. If your company name actually means something to readers, use that. Overstock.com sends out each campaign with a unique FROM address that ties in with the theme of the campaign.

Keep in mind that AOL doesn't show the FROM name that you provide. It only shows readers the FROM address, so make sure you aren't sending from sales12345@mydomain.com.

What about using a woman's name in the FROM address? This used to be considered a good way to get your email opened, but spam so consistently comes from "Desiree Yu" or another
punny name that many people open messages from unknown women with trepidation.

Corollary to Tip #2, don't be FROM service@mydomain.com or promotions@mydomain.com or anything else that's equally unprovoking.

Tip #3: Optimize design for the preview pane. Sell your issue in the preview pane. Most email users see the first three inches or so of your issue in their preview pane - even while they're trying to decide whether to read or delete. Don't waste that space on a huge header or banner.
Move the header to a small square on the left, and put your first headline right at the top so that they're sure to see enough to read on before clicking the delete key.

If your designer is testing email design on an 800x600 screen, fire him. Most email readers never even open up the message to full screen. We've noticed that several email newsletters we used to read as text have recently gone to HTML, and have made the mistake of optimizing for the *screen* instead of optimizing for the *preview pane.* Scrolling vertically is to be expected, but scrolling horizontally is too much to ask.

Tip #4: Solve a problem. Many books and speeches use the formula, "How to X with Y." Consider "How to Succeed in Business without Really Trying" or "How to Win Friends and
Influence People." If length is an issue (ad in the latter example), drop the method of achieving the goal. This column could have been entitled, "How to Avoid Being Deleted in Five Easy Steps."

Get the idea? Solve a problem that's on the readers' minds. If you don't know what's on the readers' minds, then stop bothering them with email.

If you don't have an X that you're teaching your readers about, then perhaps your thoughts belong in a blog, rather than in a newsletter.

Corollary to Tip #4: Use action verbs with emotional weight. "Avoid" is a good one. Rather than "throw" (neutral), how about "heave" (negative) or "fling" (positive). Rather than "collect" (neutral), how about "entice" (positive) or "lure" (negative).

Tip #5: Publish at the right time. What that right time for you is depends on your audience. Check our new Email Marketing Metrics Guide: Hard Data for 2002:

< http://www.e-marketing-news.co.uk/sherpa >

We have companies in different industries reporting entirely different results with days of week and times of day - when click-through rates will be the highest.

At MarketingSherpa, we've found that when we publish between 9am and 3pm EST (GMT-5), we have the best success - but our audience is businesses. Publishing in the middle of
the night means your message is waiting in the inbox with many more messages - mostly spam. Publish too late in the day, and the reader might be anxious to clear his desk and
his inbox in order to leave. For consumers, however, it can be an entirely different matter.

Corollary to Tip #5: Track and report the results of all of the following (if only to yourself): topic, open rate, click through rate, day of week, time of day. Look to the feedback that readers inadvertently give you about your newsletter. Perhaps certain subjects will do better if they
hit the inbox first thing on Monday or at the very end of the day on Friday.

Corollary to Corollary to Tip #5: Put your tracking image at the bottom of the message. If you publish in HTML, then you or your IT staff or your broadcast email vendor is including in your message a tiny little invisible image. Open rates are calculated by counting how many times this image is requested from the server. A vendor that wants to inflate the open rate artificially - so that even a fleeting preview may count as an open - will put the tracking image as the first thing on the page. If you want real numbers about who is opening and reading, make sure
the tracking image is the last thing on the page. If you use much in the way of graphics, they'll all have to load first, which means that only someone who previews for more than a few seconds will count as an open.

(c) 2002 Alexis D. Gutzman.

Email Marketing Metrics Guide: Hard Data for 2002:

< http://www.e-marketing-news.co.uk/sherpa >

Alexis D. Gutzman's fifth book, Unforeseen Circumstances: Strategies and Technologies for Protecting Your Business and Your People in a Less Secure World, discusses email
marketing and email security at length. Point your browser here:

< http://www.e-marketing-news.co.uk/alexis >


Search Engine marketing: The essential best practice guide (2nd Ed) was a labour of love of mine for over a year. I'd enjoyed writing the first edition, but I became completely absorbed in this one. I wanted to put on record the real facts (or at least as much as is available) about
how search engines work, all in one place, because I simply couldn't find this kind of information anywhere else. And I also knew that many other professional search engine optimisers wanted to have this kind of information to help them filter out what is frequently nothing more than idle speculation.

Well, I had a feeling that this edition would be a better seller than the first. But I had no idea by how much. To date, the second edition has outsold the first by a clear 2 to 1. And the reaction I've had from other search engine optimisers in the industry has been tremendous. You only
need to look at the testimonials to get an idea of the kind of feedback I've received.

But more importantly: the feedback from readers has been absolutely fantastic. Quite a few who have just started in the SEO game have written to say how delighted they are to have so much information to bring them up to speed very quickly. And for those who already knew the optimisation side, the technical and background stuff in the "how search engines work" chapter has helped them to understand so much more about how search engine algorithms actually work.

If you don't have your own copy yet, then now's the time to do it. As a one-off, special promotion, I've double-discounted the price ONLY for readers of this issue. So snap it up right now, all 300+ pages packed with essential information on how to achieve those all important top ten hits at the major search engines and directories (before it goes back to the original price).

Whoopee! Thanks Mike. I'd like my copy and my bonus Google report right now:

Search Engine Marketing: The essential best practice guide.

<http://www.e-marketing-news.co.uk/sem >


Internet marketing legend, Ken Evoy, popped a champagne cork or two last month and I joined in with the launch of the brand new SiteBuildIt. Ken and I also talked at length on the telephone about "a particular theme" shall we say.

If you've only just ventured into marketing on the web and you've never heard of Ken Evoy, then you can be forgiven. But if you've been marketing on the web for more than 48 hours and you haven't come across his name yet: shame on you ;-) Seriously, Ken's story really is the stuff that legends are made of. In 1996 he started selling what was very much a niche market item on the web, so he's very much a pioneer. He encapsulated his experience in what has become one of the best selling manuals on how to do just that: sell online. Make Your Site Sell MYSS) is most likely sitting on the hard drive of thousands of online marketers as it's simply packed with real world information.

Ken's name now sits proudly on an entire range of marketing products. But when I spoke to him recently, he was just thrilled with the launch of the new SiteBuildIt product. After all the success he's had online, he's still no less enthusiastic. And he has good reasons for that. He and his team have taken what was already an excellent suite of tools to get online, quickly, professionally and successfully and made it even better.

So what is SBI and what are the benefits? "Not only does SBI! eliminate the need for the resources (measured in both time, effort and dollars) to build a profitable site, it eliminates 98% of the Net-marketing learning curve. It allows the average small business person to focus on
business... not on technology or the complexities of mastering the Search Engine algorithms" says Ken himself.

Of course, search engine algorithms are a subject close to my heart (yes, I know, I need to get out more :-) So when Ken asked me if I'd mind doing a little consultancy work on the search engine optimisation side of SBI, I said I'd be more than happy to 'pitch in' with the rest of the team.

And that's one of the other major benefits of SBI, it has a team of real professionals powering it up. What you get with SBI is a system of no HTML knowledge needed and no major online marketing experience needed. In fact, all you need is a good idea for something to market online and SBI can help you get up and running right from the fundamental process of registering your chosen domain name, through building a tightly optimised and focused site ready for submission to the major search engines: all part of the service!

Of course, SBI doesn't guarantee your success online. You have to be prepared to "roll up your sleeves" and work at it. But with this kind of support, if you're starting from the ground upwards, then SBI really can give your online business a major boost in the right direction. (And even if you're pretty web-savvy already, you may still be surprised at the built-in functionality)

SiteBuildIt - get the full story on features, benefits and how it works here:

< www.e-marketing-news.co.uk/sbi >

I mentioned tightly optimised and focused web sites ready for submission to the major search engines. SBI terminology for this is 'themed web sites'. Now, if you're involved in SEO or read other e-marketing newsletters, it's likely that you may have seen articles about me 'debunking themed web sites.' So, why do I appear to be supporting them here you may be asking yourself? Let me explain.

During the research period for the second edition of my book, on many occasions, I came upon articles about theming your web site and summing it up in two words. This is something I didn't agree with: don't now and never will (and neither does Ken Evoy for that matter). Of course, I've explained at length in the book where I believe the confusion started and how the word themes" was being used in a different way to the way that it's used by search engines. Enough said about that.

However, I've always believed that your web pages should be tightly focused around specific keywords/phrases in order to make it as apparent as possible to a blind machine (a search engine crawler) what the heck your page is about.

I'm happy to say that, after my recent conversation with Ken we arrived at exactly the same conclusion, just coming at it from different angles. In this case, one mans themed web site is another mans tightly optimised and focused web pages. I think I just heard the sound of something being gently put to bed ;-)


How many times have you thought how nice it would be to just tell your boss where to go, open up your computer at home, and start making money online? Now, be honest, you
have thought about it haven't you?

The Internet offers such a wonderful opportunity to escape from the drudgery of working hours and the feeling of not really achieving your full potential. Have a good idea, use something like SiteBuildIt (see above) and you're off. In comes the money by the bucket-load: or does it?

Theres no magic button to press and no matter how much money you invest in that back-end system which automates everything so you can make money while you're watching a DVD, it's customers at the front end you need.

Look at the number of dot-com failures you've seen over the years. Masses of investment in technology and "whiz-kid" programmers at high profile online businesses and they still go "down the pan". So, is it all talk and BS? If those companies with big investment, brand-in-your-face web sites cant do it: what chance do you have? A lot it seems.

Rosalind Gardner in Canada, has a dating web site which earns revenue based on affiliate commissions alone. She earns anything between $30,000 to $50,000 per month. And that's with a 40%/50% profit margin. She started in 1998 and her description of her business is just wonderful: Webvista Incorporated is located in a small office not too far from the Rocky Mountains" or my kitchen!

Yes, it's a one woman business based at home. And she really does make money.

How about Eric Aafedt, he's as real as Rosalind and he's making it big time online. It's a subject close to the hearts of many readers, Eric's in the newsletter business. With over 130,000 subscribers (and growing) he also started in 1998 and has grown from annual revenues of $80,000 to a whopping great $2 million by 2000.

And there are more like Rosalind and Eric making a big success and great living from the comfort of their own homes. So how did they do it? Well, first, they made a lot of mistakes. That's kind of an essential requirement when you start an online business. Something you can learn from. And then things progressively get smoother and you get more comfortable. And when you get more comfortable, you get more confident. Confidence leads to greater belief in your own abilities and that in turn leads to success.

So, imagine if you didn't have to go through that bumpy ride of a lonely learning curve. What if people like Rosalind and Eric told you all the mistakes they made and how to avoid them. What if they helped to fast-track you through the whole process by telling you exactly what
worked for them... and more to the point, what didn't.

Rosalind, Eric and many others like them have revealed exactly how they got their online businesses up and running and how they manage to keep them successful. I've been
visiting an archive of real case studies featuring these people.

I've grinned when I saw that they made exactly the same mistakes that I have. And grinned even more when I saw the mistakes they made that I haven't yet and now never will.

It's that kind of valuable information you can get from these people. It's all about business models which have been tried and tested by real people that do work.

Find out more about the secrets of their success here:

< http://www.e-marketing-news.co.uk/stts >


Overture may be the king of the PPC's, but when it comes to targeting the UK and Europe, espotting's the word. Consumers access espotting search listings through an ever-expanding network of Europe's top ISPs, search engines and portals, such as Yahoo! UK & Ireland, Lycos, Ask Jeeves, ntl:home, Netscape, UK Plus and Looksmart. They also have corporate partners such as Inktomi. I use espotting for myself and my clients (specifically those targeting UK & Europe) and rate the service very highly.

Google has just announced the launch of its AdWord Select product in the UK. The model has been a great success for them on the international site, particularly since they linked with Yahoo! and AOL. This is the official word from Google to support the launch:

The AdWords programme enables UK advertisers to market products and services through Google, the No. 4 web property in the UK, and Google's growing global network of syndication partners. AdWords advertisers can now reach Google's 7.7 million UK users and nearly 60 million users worldwide (source: Nielsen/NetRatings August 2002).

"The AdWords programme is based on the same high quality and relevance standards that Google users experience from our objective web search results," said Omid Kordestani,
Google's senior vice president of Worldwide Sales and Field Operations. "AdWords provides substantial value to our thousands of UK advertisers and delivers helpful information to our users."

So, is the arrival of the new service from the Google giant likely to put a dent in the good fortune of Espotting? Not really says Seb Bishop, co founder of Espotting:

Google is a late entrant into this market and their reach reflects this. In Europe, they do not have 'the network effect'. With Google, your ad only appears on google.co.uk in the UK. With Espotting adverts can appear across our whole affiliate network that includes Yahoo! Europe, Lycos, Netscape and Ask Jeeves. With Espotting, advertisers can reach 72% of UK Internet users through our affiliate network; through Google they only reach 32% (Nielsen//Netratings).

Ultimately the success of the Adwords model will depend on Internet users. It's about sending the right type of traffic to websites. Do users go to Google to buy products/services or to do research? If it's the former, the chances of success are higher. If the latter, will Google advertisers be receiving a high ROI for their spend? At the end of the day, this model is so accountable and measurable that advertisers' conversion rates sieve out the successes from the failures in this sector.

Yep, it's all about ROI and that's what I get from Espotting. Of course, I'm a "Google-nut" like many in the SEO business, so I'll give the new service a "fair crack of the whip". But there's no fear of any "switching of horses" in this camp just yet.

You can try a test campaign with Espotting here:

< http://www.e-marketing-news.co.uk/espotting >


There's a very odd look to my opt-in periodicals at the Moment. And no, it's not something I need to see a doctor about. Unless he's a spam doctor of course.

Because of the deluge of spam (I seem to be receiving tons more right now) it's so difficult trying to ensure that people read your mail and not the one from Julie, who runs her car on free gas (if I ever see Julie when I'm in my car: she'd best dive into a hedge!) Or there's 100 or so
guys who mail me to see if I want to turn my computer into a paycheck (no, actually, I want to turn you guys into the spam cops). And what about the frequent messages asking me if I'd like to enlarge a certain part of my anatomy? (no, but if it's a cream, why don't you guys try rubbing some on your brain!) The list goes on.

Is there really a country where all of the children are named after their father's car number plate? There must be. I get dozens of messages from people called: UFO1069@yahoo.com or something like it. And they really expect me to open the mail: let alone reply to it.

So, like so many others, I have filters set up to try and help me a keep a "low spam diet". But just as in War of the Worlds: "Still they come."

In an effort to get around being mistaken as spam, many publishers of leading marketing newsletters have adopted a kind of code to write in. It's a bit like a game where, when you're reading, you have to guess the word by removing the asterisk and replacing it with the correct letter of the alphabet.

I know that it's essential to get your mail through the clutter and nonsense which we all receive. But it's such a shame when great publications become clutter and nonsense when you're trying to read them.

Of course, if you do use filters and utilities like SpamAssassin or Spamnix etc., you can configure them to make sure that they let in the good guys and keep out the bad. So the obvious answer, for myself and other newsletter publishers, is just to ask you to configure your spam filter to let us in, to make sure it accepts e-marketing-news.co.uk. The trouble is, if you didn't do that before I asked you to just now: you won't have received this message. Yes I could well already be in the bin with Julie & co. Email marketing, the direct marketers dream... er... nightmare... er dream...


It went off with a bang (no, not my car this morning) the launch of WebPosition Gold 2. You may have noticed that I gave a testimonial for the new product which was used in the advertising campaign in places like Danny Sullivan's excellent newsletter and many others. And before you ask, no I didn't get paid for it. I was genuinely keen to support the new product. I'd been using it in Beta for three months and was very impressed with some of the many
excellent new features that Brent Winters and his team have built into it.

Once the bugs were ironed out, WPG2 made its debut to a very enthusiastic reception from the SEO community. And deservedly so. There are more than 100 enhancements made to
the new package, many which help to automate the whole process of running an SEO business.

I was explaining to Brent Winters that I have clients based in many different parts of the world; America, Mainland Europe, UK even in new Zealand. So I'm kind of working across a lot of different time zones. Of course, this means a 9.00 am start for could quite well be bedtime for one of my clients. Yet, they all need to have ranking reports and other specific information I provide them with, at the time of the day it suits them best.

This is where I've found some of the simple but extremely effective automated functions of WPG2 come in. I've always been able to use the scheduler feature, which in itself helps to run the business 'in the background' as it were, while I get on with running the business.

But the new automated upload and email features with WPG2 are just a dream for me. When I'm in bed asleep, but I have a client sitting at the desk waiting for information, I simply program WPG2 to do it for me. While I snooze away, WPG2 fires up in the middle of the night. It runs a ranking report. It automatically uploads the HTML report to the server and then... and this is the great bit... it automatically emails my client and tells them the report is ready along with anything else they need to know. Reports bang-on-time, fresh as a daisy and not only featuring my company logo, but even the HTML can be configured to reflect the company's corporate colours.

No matter where my clients are in the world, when they're awake doing business, I'm awake doing business (or so it seems :-) So, there's a lot of work to be done... and I'm
off to bed!

WebPosition Gold 2 supports even more engines now, in fact more than 80. Check the new features built into WPG2, the number 1 SEO tool here:

< http://www.e-marketing-news.co.uk/webposition >


I've just finished the latest book by Jim Sterne, which is an essential read. You can read my review towards the end of this column. But, first, here we are, the summer holiday is just a memory now. And while the rest of Europe seemed to be getting washed away, I found a small corner of southern Brittany where the sun shone and the Muscadet flowed. Unfortunately it's back to reality with another restructuring at the University, freshers excited and last year's placement students about to descend upon us.

The placement students are a fascination. They venture out with anxieties about holding down a job in a corporate environment, wearing work clothes and being coherent five days per week at 8:30am. They return 6 ft taller in confidence armed with the latest web marketing techniques, pleasantly surprised that the 'stuff' I'd disseminated in years 1 and 2 wasn't total garbage. Bless them!

As you know, it's near to impossible to keep up with technology developments and their implementation for marketing purposes. Looking back over recent years, we've discussed the different stages of web development, reasons for going online, web design and usability issues etc. etc.

These issues are all still relevant, especially to late web arrivals or perhaps those reflecting on their recent online marketing experiences and performance. Why did you come online? What were your specific objectives (if any)?

However, one hot potato for students of online marketing is the role of e-mail marketing linked to permission and opt-in, which many writers see as the answer to response problems faced by direct marketers.

Let's think about it, you get a prospect or customer to opt-in and they have shown their enthusiasm. Sure it increases your chances of success, but does the customer view it as a commitment in the same way e-marketers see it? Is it really that much of a commitment when you subscribe or opt-in to something? After all it's just one twitch of an index finger. Does this represent genuine interest in your product and the beginning of a wonderful relationship?

I don't know if I'm typical, but in this 24:7 time starved world that that we're told we're in, I've subscribed and opted into a number of things in the past 12 months with little more than a passing interest. How many have I read? Very few, even when I've ticked a few boxes to personalise as much as possible.

It only seems like yesterday that mass advertising was being criticised for its failure to target and tailor. "DIRECT" was the answer, but what have we done with the technology? Yes, e-mail marketing has provided speed, cost reduction and the measurement, but as usual it's been used and abused by many racing to implement it. Apart from clogging up the ether with mass e-mails, evidence already suggests growing public resistance to the information deluge.

The traditional marketing skills of targeting the offer with good copy and design are fundamental. However, e-mail economics make it all too tempting to blast out bland, loosely tailored, "quick hit" messages.

Better customer profiling and targeting is a must for better results and longer term relationships. Yes the front end effort is certainly greater but it should be viewed as an investment. For some direct marketers, the old 'Spiral of Prosperity' model has some value as we learn more from every customer contact and refine our offers and rewards accordingly. e-mail marketers must be seen to be more responsible and self-regulate themselves by reducing spam.

And with that "gripe" about spam (it gets a lot of mentions in this issue) out of the way, last month I found myself sampling the Ouzo and marvelling at the Acropolis (also known as the "Sacred rock of Athens") in Greece while I was on a business trip. I've long admired the work of marketing guru Jim Sterne. Many people are gurus, or superstars if you believe their own PR, but I find him to be the most readable and knowledgeable web practitioner to commit himself to print. The latest offering, Web Metrics (which I mentioned last issue) is aimed at providing the reader with all of the current tools for measurement of ROI

The fundamental thrust for the text is the perception that the experimentation and dabbling that took place during the dotcom frenzy has been replaced by more effective implementation of web technologies and business models. With evidence from The Benchmarking Exchange:

< http://www.e-marketing-news.co.uk/industry >

and Price Waterhouse Coopers, Sterne argues that many top companies have few internal measures in place to value individual and collective Web activities. It's not just about achieving some well-meaning objectives in a broad sense but more measurement of the individual components that combine to produce the results.

Sterne provides measures not just for log analysis, but every aspect of web site advertising and promotion. Click through rates, e-mail promotions, site and content performance, site navigation tracking, analysing personalisation and loyalty techniques plus the effectiveness of online customer service.

And it's not measuring for the sake of it. Sterne is very much aware that marketing decision-makers are screaming out, not just for information, but 'usable' information and therein lies one of the major benefits of the book: with his ability to cut through the no-matter and get to the

Whilst he writes (mainly) with the bigger, corporate site in mind, the tools are undoubtedly relevant to any aspiring web business. Its certainly on my recommended reading list.

Well that's all for this issue. You'll have noticed, no golf references this time. I'm currently injured with a damaged rotator cuff (see various medical websites for explanation) but I am getting a lot of sympathy from my wife ;-)

Find out more about this must read text by Jim Sterne here:

< http://www.e-marketing-news.co.uk/sterne >


In amongst the dozens and dozens of newsletter we all receive, there are bound to be little items we miss. Little things which could make a... well... little difference.

Here's a couple that I spotted which I thought were worth a mention:

Avant Marketer have a free report (Doh! I said free - I meant fr*e ;-) It has some good stuff about brand building on the web, which formats return the best ROI and a lot of other stuff which you may find useful:

You'll find the report here. What works in Internet Advertising:

< http://www.e-marketing-news.co.uk/avant >

Allan Gardyne described this as: "Awsome 404 script fixes problems on your site." And he was right, I got in touch with Andy Ling, the guy who developed the script and tried it myself. Boy does this blow the dust off and find the cobwebs on your site.

I'm still working with it right now on one of my client's' very large sites. There are pages up there with information dating back to Noah. And there are pages which have been moved, but the old links to them still are still in search engines. Yes, 404 time. It's not too difficult to have a custom 404 page installed on your server. But this nippy little thing actually takes a guess at the page you're really looking for and delivers it.

Say you have a page with a HTM extension, but someone types a HTML - the script figures that out and delivers the correct page.

It has, as they say, a multitude of useful purposes. Strongly recommended. You'll find out more here.

EasyClick404 Software:

< http://www.e-marketing-news.co.uk/404script >

Editor: Mike Grehan. Search engine marketing consultant, speaker and author. http://www.search-engine-book.co.uk

Associate Editor: Christine Churchill. KeyRelevance.com

e-marketing-news is published selectively on a when it's ready basis.

At no cost you may use the content of this newsletter on your own site, providing you display it in its entirety (no cutting) with due credits and place a link to:

< http://www.e-marketing-news.co.uk >

In This Issue
Newsletter Signup
We respect your privacy.
Your Editors
Subscription Info
To subscribe, click here

To unsubscribe, click here

Trouble subscribing / unsubscribing? Send mail here

e-marketing-news is powered by MailLoop. Fire up your own newsletter and power it up from your desktop with this multi-feature email processing software.