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It's SEM Boomtime!
by Mike Grehan
Yeah, it's been a bit of a gap again since the last issue.
Sorry about that. I know we said we'd try and get to your
inbox a bit more regularly. But the problem is... Christine
and I are both inundated with client work and there isn't
a spare moment in the day right now. Not only that, we managed
to pull together a "dream team" of writers - leading
experts in the field... who, as you can imagine, are also
inundated at this time!
It's not a bad complaint to have: too much work. It's incredible
that, at Search Engine Strategies (SES), the industry's number
one networking hub, which was held in Stockholm just a couple
of months back, it was standing room only for some of the
sessions.
This is the first time that Chris Sherman and Danny Sullivan
had taken the show into northern Europe. And I didn't meet
a single person at that show (same as San Jose) who wasn't
full-of-busy!
It certainly is "boom time" again for internet
advertising and promotion, in particular, search marketing.
And for many online e-tailers, we're approaching the busiest
time of the year.
We marketers must be prepared for seasonal promotions, it's
essential. But I had to laugh at the guy who sat next to me
on a plane last week, when he said: "It's almost Christmas,
so they'll be selling Easter Eggs in the stores by now!"
With a big grin on his face, of course.
Personally, since the last issue, I've been working with
new clients in the States, Europe and here in the UK where
I'm based. In fact, as a frequent flyer with a good air mile
tally to begin with, I think I probably upped my air miles
by at least another couple of trips around the moon!
I'm currently in the south of France (in Marseille) working
with a government and European backed initiative to bring
some of France's finest right up to speed with the search
marketing environment.
And next week at SES Chicago, you can be certain that it
will be packed again just as it was last year. Get your last
minute tickets now! If you're there (and you should be) please
be sure to come and say hello to Christine and I and give
us some feedback about this e-rag and exactly what you'd like
to see more of. (Apart from more of "it" which is
what we usually get!)
Just one other quick thing which I must mention before we
hit the highlights of this issue, and that's "Filthy
Linking Rich". The pdf of that article which I wrote
last month, has been downloaded more than (an astounding)
9,000 times and it's still getting hit!
So. To business.
I'm lucky to have had the great honour and pleasure of working
with Dr. Amanda Watlington, one of our industry's leading
researchers in keyword analysis and language usage, when we
were at the same firm for a brief period.
Amanda is, without doubt, one of the most qualified people
in the field and a well known figure and friend to all on
the conference circuit. In this issue, she points her expertise
in the "Blog" direction and explains why, if you're
not blogging, you could be missing that extra little boost
in the upward direction at search engines.
Get some insight from a lady who really does command some
respect
.Read on...
Someone who needs no introduction whatsoever is Andrew Goodman...
So he's not getting one!
Okay, okay, I know, cheap joke...
Andrew is the industry's leading AdWords Advocate so there's
not a lot he doesn't know. And fortunately for us, there's
not a lot he doesn't share. In this issue, Andrew brings us
part one of his "Hard Choices for PPC Advertisers"
article. From the basics to the "guerrilla" tactics
you hear about in PPC - Goodman really is, the best man.
I know Andrew well and I know how well he knows his stuff.
Read on...
And last, but not least, associate editor, Christine Churchill
gets this issue off the ground with her 12 Tips of Christmas
article. In it she looks at what you can do to be sure you're
ready for the Christmas rush.
Read on...
One note about Christine. She is stepping down from SEMPO, as she has
so much other stuff going on around her just now.
She wrote about leaving SEMPO here.
We have one more special edition to pop down the chimney
for you at Christmas. Until then, keep those Christmas tills
ringing!
Mike Grehan, Editor, e-marketing-news
Quick Bits:
Job Getting You Down?.
Want a quick cure for the work day blues? Check out the worst jobs in Science. This article is guaranteed to make you appreciate your current job.
Technology Making Lives Better.
Here's an uplifting story about new technology tools that replace missing senses (sight, touch, balance, etc).
Tools Show You How Your Page looks to The Color Blind.
About 8% of all males have a form of color blindness, yet many web sites use color contrasts for important text. Here's a cool tool that will show you your site as it looks to people with various types of color blindness.
© Mike Grehan & Net Writer Publishing 2004
Editor: Mike Grehan. Search engine marketing consultant,
speaker and author. http://www.search-engine-book.co.uk
Associate Editor: Christine Churchill. KeyRelevance.com
e-marketing-news is published selectively on a when it's
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